Marketing School

Sell/Buy Cattle Marketing School Outline

Next school date is December 5-7 in Beatrice NE. at the Holiday Inn

Holiday Inn phone number is: 402-228-7000

Address: 4005 N 6th St. Beatrice NE 68310

This school will fill quickly, reserve your spot soon.

Cost:   $750 US

If more than one person attends from the same operation/shares the same checkbook, the cost will be $500 for each additional person. This is subject to change upon receiving registration.

18 and under: $250

Doug’s phone:  402-239-2656

Doug’s Email:

(email me to get on our notification list. We email the people on that list a week before we announce a school anywhere else)

Please fill out the registration form below and include your tuition fee. Hotel room booking and cost is on your own.

 December 5th is a social/networking time starting at 5 pm. Food and drink will be provided. This is optional to attend

The school will begin on the morning of December 6 at 8 am in hotel conference center. We will also begin at 8 am on the December 7. Lunch is provided both days. We will also provide refreshments both days.

The evening of the 6th you will have the option of eating dinner as a group. Details of this will be announced at the school that morning. This meal will be at your own expense.

This is not a direct marketing school. 

This is a live school and will not be offered virtual.

Course Outline

Day 1: December 5th- Voluntary Social and networking starting at 5:00pm with light meal.

Day 2-3: December 6-7th- Marketing School: Starting promptly at 8 am and ending at 5pm.  We will break for lunch from 12-1pm approx. Lunch provided each day.

The X-Y factor, know and understand yourself

-How we got our paradigms, how they control us, and how we change them to benefit ourselves

Define Sell/Buy marketing, our number one advantage

                -Sell/buy vs. buy/sell

                -Gross margin and turnover

Inventory Triangle

                -Our second advantage is know how to manage inventory

                -Get full value for grass/feed and time

Selling and Buying Concepts

Cattle Square

                -Determining the efficient market value of replacement cattle and profit

Cow Bell Curve

                -Capture appreciation and deflect depreciation

-Actual value vs. value to me

-Determining value of breeding stock

My schools are the only ones that will use current, accurate prices and real world examples because I am always actively applying this material in the stockyards.

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