Sell/Buy Cattle Marketing School Outline
Date: December 7-9 2021
Beatrice Nebraska, at the Holiday Inn
4005 N 6th Street
Holiday Inn 402-228-7000
Cost: $750 US
If more than one person attends from the same operation the cost will be $500 for each additional person
18 and under $250
Doug’s phone: 402-239-2656
Doug’s Email: mrcattlemaster@hotmail.com
Noon meals will be provided during days 2 and 3, along with refreshments during the school with no additional charge.
We will ask participants in the morning who would like to go out to supper as a group. This is not required and will be a social time. You will be responsible for covering the cost of your own evening meal.
Participants will have access to me all day, and at the evening meal(s). If I don’t have cattle at home in the pens that need fed I will stay at the motel at the conclusion of days 2 and 3 to answer any questions and review any material.
This is not a direct marketing school.
This is a live school and will not be offered virtual
Course Outline
Day 1: December 7th- Social and networking starting at 5:00pm
Sandwiches and drinks will be provided. Attendance is optional.
Day 2-3: December 8-9th- Marketing: Starting promptly at 8 am and ending at 5pm. We will break for lunch from 12-1pm approx.
The X-Y factor, know and understand yourself
-How we got our paradigms, how they control us, and how we change them to benefit ourselves
Define Sell/Buy marketing, our number one advantage
-Sell/buy vs. buy/sell
-Gross margin and turnover
Inventory Triangle
-Our second advantage is know how to manage inventory
-Get full value for grass/feed and time
Selling and Buying Concepts
Cattle Square
-Determining the efficient market value of replacement cattle and profit
Cow Bell Curve
-Capture appreciation and deflect depreciation
-Actual value vs. value to me
-Determining value of breeding stock
My schools are the only ones that will use current, accurate prices and real world examples because I am always actively applying this material in the stockyards.
