Marketing School

Sell/Buy Cattle Marketing School Outline

Date: September 25-27th 2022 Deadwood SD is FULL

Next school date is December 5-7 in Beatrice NE. More info coming soon

The Deadwood school will also feature a ranch tour with Working Cows Podcast host Clay Conry. The tour will take place in the morning on Sept 28. approximately 45 miles outside Deadwood

(Email me and I’ll get you on our list to be notified of other upcoming schools.)

This school will fill quickly, reserve your spot soon.

The Lodge At Deadwood, South Dakota

100 Pine Crest Lane, Deadwood, South Dakota 57732

The Lodge- 877-393-5634

Cost:   $750 US

If more than one person attends from the same operation/shares the same checkbook, the cost will be $500 for each additional person. This is subject to change upon receiving registration.

18 and under: $250

Doug’s phone:  402-239-2656

Doug’s Email:

Please fill out the registration form below and include your tuition fee. Hotel room booking and cost is on your own.

Please call the Lodge ASAP for hotel reservations. There is a discounted group rate that is valid until September 9, 2022. After this time, there will be limited rooms and no guaranteed discounted group rate.

On the evening of the 25th, we will have a social networking time on the Patio starting at 5pm. This is voluntary and drinks/food will be on your own. There is a bar/restaurant available at The Lodge.

Noon meals will be provided during days 2 and 3, along with beverages during the school for no additional charge. 

There will be time on the evening of the 25th, before and after the school on the 26th and 27th for questions/consultation with Doug.  

This is not a direct marketing school. 

This is a live school and will not be offered virtual.

Course Outline

Day 1: September 25th- Voluntary Social and networking starting at 5:00pm. No food provided.

Day 2-3: September 26-27th- Marketing School: Starting promptly at 8 am and ending at 5pm.  We will break for lunch from 12-1pm approx. Lunch provided each day.

The X-Y factor, know and understand yourself

-How we got our paradigms, how they control us, and how we change them to benefit ourselves

Define Sell/Buy marketing, our number one advantage

                -Sell/buy vs. buy/sell

                -Gross margin and turnover

Inventory Triangle

                -Our second advantage is know how to manage inventory

                -Get full value for grass/feed and time

Selling and Buying Concepts

Cattle Square

                -Determining the efficient market value of replacement cattle and profit

Cow Bell Curve

                -Capture appreciation and deflect depreciation

-Actual value vs. value to me

-Determining value of breeding stock

My schools are the only ones that will use current, accurate prices and real world examples because I am always actively applying this material in the stockyards.

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